You've done it! You've created the best product in your niche, and those glowing five-star reviews are piling up. Your customers love what you offer, and now it's time to kick it up a notch and drive those sales through the roof. But how do you reach a wider audience while maintaining that personal touch? 🤔
You could go the traditional route or take advantage of one of the most popular messaging apps on the market: WhatsApp. It's a great way to connect with your audience; if you're not using it yet, you need to be.
In this article, we will look at the 10 WhatsApp marketing message templates with five top marketing campaigns that brands used to make $$$.
Let's dive in.
What is WhatsApp Marketing?
WhatsApp Marketing is a strategy that business owners like you use to promote their products and services through the popular messaging platform WhatsApp. As WhatsApp is something people use daily, it is a great way to reach out to your audience. You can send them messages about your products and services and even offer exclusive deals or coupons they can redeem when they make their next purchase.
With a 98% open rate, your message will reach your audience. The best part is even if they don't respond to you right away, they will still see your messages in their inboxes and be reminded of the products or services you offer.
All you need is a perfect marketing strategy to convert your users.
What Are Some WhatsApp Marketing Campaign Examples?
Now that you know what WhatsApp marketing is, you might wonder how I can use it for my business.
Let's look at some of the best examples of companies successfully using this platform to connect with their customers.
1. Hellmann's Brazil
Hellmann's Brazil's "WhatsCook" campaign was a unique and practical approach encouraging people to use mayonnaise in cooking beyond just sandwiches. The campaign utilized WhatsApp, Brazil's most popular mobile app, to provide live recipe service to its consumers.
By connecting users with professional chefs, the campaign aimed to educate them on the versatility of mayonnaise as a cooking ingredient. The campaign results were impressive, with an average interaction time of 65 minutes and 50% of visitors signing up for the service.
The campaign's success also earned international coverage, reaching over 4 million people in 10 days. As a result of its success in Brazil, the campaign was replicated in four other Latin American countries.
The success of Hellmann's WhatsCook campaign demonstrates the power and potential of using WhatsApp to engage with customers and promote your business. Imagine how your brand can flourish with WhatsApp marketing if done right with the perfect strategy; the possibilities are endless!
2. Clarks
Clarks, a leading footwear manufacturer catering to millennials, launched an innovative WhatsApp campaign to drive sales for their popular Desert Boot. The campaign "From Rats to Rudeboys" was one of the best examples of WhatsApp marketing.
The campaign featured a live chat where customers could interact with those responsible for creating the Desert Boot and the cultural events showcasing the footwear. The campaign also included a YouTube video trailer that creatively told the brand's story.
Customers could engage with non-fictional characters who had close links with the history of the Desert Boot. The first character was Steve Barrow, Bruno Barbey, and Stitch. Customers could message and interact with all the characters on different days.
The interactive marketing campaign on WhatsApp was a huge success and demonstrated the power of using the messaging platform for customer engagement. The campaign allowed customers to connect with the brand uniquely and interactively, leading to increased sales of Desert Boot.
3. Lidi's Quiet time
Lidl, the German grocery chain, has been experimenting with customer service through WhatsApp, providing a convenient way for customers to reach out to an employee when they have questions quickly.
In response to the pandemic, Lidl launched a "Quiet Time" chatbot on WhatsApp that allowed shoppers to check store capacity before heading over to shop. This chatbot was a temporary solution launched in May 2020 to inform customers about the quietest times to shop. The goal was to reduce queues and make it easier for customers to comply with social distancing measures.
The Quiet Time chatbot was a success, and Lidl has since implemented a full-scale customer care strategy on the WhatsApp platform. This move is aimed at providing a seamless support experience to their shoppers. With this strategy, Lidl's customers can contact the company's customer service team directly through WhatsApp, saving time and resolving their queries quickly.
Lidl's use of WhatsApp for customer support is an excellent example of how brands can leverage messaging platforms to enhance customer experience. With the pandemic driving changes in shopping habits and customer expectations, Lidl's decision to launch a Quiet Time chatbot and expand to a full-scale customer care strategy on WhatsApp has helped them stay ahead of the curve.
4. The BigB Bot By Flipkart
Flipkart, one of India's leading e-commerce companies, launched a WhatsApp marketing campaign called "The BigB Bot" to promote its Big Billion Days sale, one of India's most significant online sales. The campaign was named after Bollywood superstar Amitabh Bachchan, also known as "Big B" in India.
The BigB Bot was a chatbot designed to interact with customers through WhatsApp and help them navigate the Big Billion Days sale. The bot provided users with the latest deals, offers, and discounts on various products across categories such as electronics, fashion, home appliances, and more.
Customers could interact with the bot in Hindi or English and get personalized recommendations based on their preferences. The bot also allowed customers to place orders, track their orders, and get support from Flipkart's customer care team, all through WhatsApp.
The campaign was a huge success, with thousands of customers interacting with the bot and making purchases during the Big Billion Days sale. The BigB Bot helped Flipkart reach a wider audience and engage with customers in a more personalized and convenient way.
5. Chef In Your Kitchen by Maggi
Maggi, a well-known food brand, launched a unique WhatsApp marketing campaign to increase brand awareness among its customers. Instead of traditional advertising methods, Maggi wanted to be a part of people's daily lives so that they would remember the brand whenever they saw it.
Maggi created a free, virtual cooking curriculum entirely on WhatsApp to achieve this. The curriculum was designed to connect with customers of all ages, support them throughout their culinary journeys, and motivate them to prepare great dishes in just a few steps.
The WhatsApp cooking curriculum consisted of step-by-step recipes and cooking tips delivered directly to customers' phones. Customers could easily access the curriculum by messaging Maggi's WhatsApp number and subscribing.
The campaign was a huge success, with thousands of customers subscribing to the WhatsApp cooking curriculum and sharing their cooking experiences on social media. Maggi established a personal connection with its customers and became a part of their daily lives, increasing brand awareness and loyalty.
What Does an Effective WhatsApp Marketing Message Sample Look Like?
Even after creating an effective strategy, you may struggle to craft a perfect message and click that "Send" button. I know it can be a bit intimidating. But there are some ready-to-use samples and templates that help you click the Send button without any hesitation.
1. Abandoned Cart Recovery
Let's say that you are running an e-commerce store, and one of your customers has added a few items to their cart but didn't complete the purchase. You can send them an automated message that shows up in their WhatsApp account as soon as they open it.
Sample templates:
"Hey [customer name], we noticed some awesome items in your cart 🛒 Don't miss out on completing your purchase! Click here to finish: [URL]"
"Hello [customer name], still thinking about those items in your cart? 🤔 Here's a gentle reminder to make them yours! Checkout now: [URL]"
2. New Product Launch
This is another opportunity to get in front of your customers by using WhatsApp. You can send a message that notifies them about the launch of a new product and then include some details about it.
"[customer name], our latest collection just dropped, and we think you'll love it! 😍 Be the first to shop: [URL]"
"Exciting news, [customer name]! Our highly anticipated new products are now available. Get yours now!
3. Birthday Discounts or Gifts
For a direct-to-consumer (D2C) clothing brand, you could send a personalized message to your customers on their birthdays, offering them exclusive discounts or freebies.
🎉 Happy Birthday, [customer name]! To celebrate your special day, we're offering you a 20% discount on your next purchase! Use code BDAY20 at checkout. Shop now: [URL] As a URL alternative, you can also generate a QR code and simply ask your customers to scan it with personalized discount offers and promotions embedded in it.
4. Seasonal Promotions
As a D2C skincare company, you may have seasonal promotions for your customers. Use WhatsApp to share these limited-time offers.
"🍂 Fall is here, [customer name]! Enjoy our limited-time autumn sale with up to 30% off selected items! Don't miss out: [URL]"
5. Limited Stock Alerts
For a D2C footwear brand with limited edition releases, notify your customers about low stock or last chance to purchase items.
"⏰ Heads up, [customer name]! Our limited-edition sneakers are almost sold out! Get yours now before they're gone: [URL]"
6. Personalized Recommendations
A D2C online bookstore could send personalized reading recommendations to customers based on their previous purchases or browsing history.
"📚 Hi [customer name], based on your recent purchases, we thought you might enjoy these books! Check them out here: [URL]"
7. Order Updates
D2C electronics retailers can use WhatsApp to provide customers with updates on their order status, such as shipping and delivery notifications.
"📦 Hi [customer name], your order is on its way! Track your shipment here: [URL]"
8. Exclusive Pre-Orders
A D2C home decor brand may want to give loyal customers the chance to pre-order new products before they're officially released.
"🏠 Hey [customer name], as a valued customer, you get exclusive early access to pre-order our latest collection! Reserve yours now: [URL]"
9. Customer Surveys
D2C subscription box services can use WhatsApp to request customer feedback on their latest box to improve future offerings.
"📝 Hey [customer name], we'd love to hear your thoughts on your latest subscription box. Please take a moment to complete our quick survey: [URL]"
10. Referral Program
D2C meal kit delivery services can use WhatsApp to promote their referral program, encouraging customers to invite friends and family.
"🍽️ Share the love, [customer name]! Refer a friend, and both of you will receive a $20 credit on your next meal kit order. Start referring now: [URL]"
Boost Your Conversion With a WhatsApp Marketing Software
Now you have everything to create your WhatsApp campaign, including the sample message templates. But let's be honest, how can you do all the manual work of crafting the messages, segmenting the audience, and personalizing them? This is where the role of WhatsApp marketing software comes into play.
With WhatsApp marketing software, you can drive conversion in close to autopilot mode. With BiteSpeed, you can automate everything from abandoned cart messages to collecting reviews. And it won't stop there; you can even cross-sell to your existing customers based on their preferences and purchase history, and BiteSpeed does that all for you.
The best part? It all happens without losing personalization. Want to know how can you gain more conversions with WhatsApp marketing strategies? Schedule a free demo with us, and let's explore the strategies that will boost your sales; deal?
